top of page
"Do we truly understand which factors influence our sales performance across our Brands, Countries, and Territories?" That is one of the questions I am often asked by Managing Directors and Regional Presidents of Pharmaceutical Companies. We can examine the broader competitive landscape to grasp promotional competitiveness, evaluate our Brand strategy, HCP micro segmentation, messaging personalization, Customer Journeys, omni-channel strategies, coaching, and capability enhancement to address this issue. However, a crucial starting point is reviewing the organization's internally measured, reported, and rewarded KPIs.
Related Posts
Comments
Share Your ThoughtsBe the first to write a comment.
bottom of page