David Ledger5 min readWhy defining Critical Success Factors (CSFs) are the first step to creating great KPIsThe concept of CSFs is not new – developed by a research team at MIT’s Sloan School of Management, early references to its use go back to...
David Ledger1 min readWhat really drives sales performance?"Do we truly understand which factors influence our sales performance across our Brands, Countries, and Territories?" That is one of the...