I was reminded of the importance of the fundamentals of Customer Value, Promotional Investment and Return on Promotional Investment in...

The concept of CSFs is not new – developed by a research team at MIT’s Sloan School of Management, early references to its use go back to...

An Opportunity Dashboard can distil millions of data points into succinct actionable insights, much like a picture paints a thousand...

Varese is a town of Champions - that's why I named my Company after it.

"Do we truly understand which factors influence our sales performance across our Brands, Countries, and Territories?" That is one of the...

In the pharmaceutical industry, success hinges on enhancing the quality of interactions between Sales, Marketing & Medical teams and...