David Ledger
Why defining Critical Success Factors (CSFs) are the first step to creating great KPIs
The concept of CSFs is not new – developed by a research team at MIT’s Sloan School of Management, early references to its use go back to...
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David Ledger
1 min read
Why you should visualise your data as Opportunity Quadrants
An Opportunity Dashboard can distil millions of data points into succinct actionable insights, much like a picture paints a thousand...
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David Ledger
1 min read
Why I Named My Company Varese Group
Varese is a town of Champions - that's why I named my Company after it.
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David Ledger
1 min read
What really drives sales performance?
"Do we truly understand which factors influence our sales performance across our Brands, Countries, and Territories?" That is one of the...
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David Ledger
1 min read
Unlocking Sales and Marketing Performance: Interactive Workshops for you and your team
In the pharmaceutical industry, success hinges on enhancing the quality of interactions between Sales, Marketing & Medical teams and...
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