David Ledger5 min readWhy defining Critical Success Factors (CSFs) are the first step to creating great KPIsThe concept of CSFs is not new – developed by a research team at MIT’s Sloan School of Management, early references to its use go back to...
David Ledger1 min readWhy you should visualise your data as Opportunity QuadrantsAn Opportunity Dashboard can distil millions of data points into succinct actionable insights, much like a picture paints a thousand...
David Ledger1 min readWhy I Named My Company Varese GroupVarese is a town of Champions - that's why I named my Company after it.
David Ledger1 min readWhat really drives sales performance?"Do we truly understand which factors influence our sales performance across our Brands, Countries, and Territories?" That is one of the...
David Ledger1 min readUnlocking Sales and Marketing Performance: Interactive Workshops for you and your teamIn the pharmaceutical industry, success hinges on enhancing the quality of interactions between Sales, Marketing & Medical teams and...