Gamification Applied - How to guarantee better promotional activity to your most valuable HCPs - Case Study 2

“The core principle of gamification we aim to leverage lies in harnessing the end user's intrinsic and extrinsic motivations to drive behaviours that align with the organization's objectives for improved performance outcomes”

Background: A number of execution metrics drive ‘quantity over quality’

While easy to measure, quantity-based metrics miss the opportunity to drive better promotional activity to your most valuable HCPs on several levels.