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Three datapoints that may change your HCP promotional channel mix forever

I was reminded of the importance of the fundamentals of Customer Value, Promotional Investment and Return on Promotional Investment in the context of HCP Promotional strategies while explaining the visual below to a Client.

By calculating three datapoints (shown as the blue dots in the chart below) you could significantly improve your HCP promotional channel mix strategy (and more) moving forward.

A combination of three overlapping charts above will be explained below
A combination of three overlapping charts above will be explained below

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